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BJ Penn to Host Grand Opening Festivities with UFC Hall of Famer Chuck Liddell and Special UFC Guests, Hawaii Governor Neil Abercrombie Set to Make Appearance at Expo
Lafayette, CA August 14, 2012 – UFC GYM®, the ultimate fitness destination that goes beyond the traditional workout, will celebrate the official grand opening of its much anticipated first signature club, UFC GYM BJ PENN. The gym whose ‘Train Different’ philosophy has already made waves on the mainland with multiple locations in CA, will host a Grand Opening event of epic proportions on Saturday, August 18th. BJ Penn, a Hawaii-native and two-division UFC® champion, will be on-site to kick things off as the brand looks to shake up the Hawaii fitness scene by combining the best of traditional fitness with the innovation of MMA.
“The future of fitness is right here, right now. There is nothing better than walking through the gym and hearing firsthand how our members have embraced the ‘Train Different’ approach to working out,” said BJ Penn. “I’m very proud to host this Grand Opening, and would like to personally invite the entire community to join myself and some of my UFC friends at the Expo and experience the club.”
In addition to gym partner, BJ Penn, UFC GYM is privileged to have appearances from Chuck Liddell, Anthony Pettis, Mark Munoz, Brendan Schaub, and other special guests, including Hawaii Gov. Neil Abercrombie, who will be administering a blessing on-site. These respected individuals and elite fighters will join together to help celebrate the Grand Opening in ultimate style. From 9am to 5pm, members and guests will also have the opportunity to meet the athletes, tour the facility, and mingle with fellow members and Kaka’ako residents.
“Since first opening our doors in May, we’ve had an outpouring of support and excitement from members that recognize the talent and expertise of our staff. They understand that when it comes to elite programming and a “Train Different” approach to fitness, no other club can compete with the premier offerings that are the core of UFC GYM,” said Adam Sedlack, senior vice president, UFC GYM. “With the help of BJ Penn and the local community, we’ve brought a cutting edge training option to the Island, put an end to the boring days of fitness in Hawaii and look forward to future expansion.”
UFC GYM looks to raise the bar in the fitness industry with their ‘Train Different’ approach, taking them above and beyond the average gym. The array of amenities, expert coaches and diverse programming, allows members to work out like a world-class UFC athlete, but also maximize results through traditional training techniques. The club boasts extensive MMA programming such as Muay Thai, kickboxing, jiu jitsu, women’s self-defense, team-oriented Daily Ultimate Training (DUT), an expansive group fitness studio, and unconventional classes like Hot Hula and Shock Yoga. The club also offers a UFC Kids GYM, a private kids training area, offering Youth Fitness Classes, Active Fitness Gaming, Youth Mixed Martial Arts Training and Ultimate Birthday Parties, making UFC GYM BJ PENN the ultimate family fitness facility.
UFC GYM members and guests are all invited to join in the festivities, featuring activities for the whole family and delicious food, courtesy of Tin Hut BBQ, starting at 9am on August 18th. The gym is located at 805 Pohukaina St. in Honolulu. For more information and special grand opening rates, visit www.ufcgym.com, or call 808-672-2655.
About UFC GYM® UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts. In alliance with New Evolution Ventures™(NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes.
Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM has developed an atmosphere where members can see immediate results.UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.
About New Evolution Ventures™ (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports interests both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, visit www.nev.com
About Ultimate Fighting Championship® Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.
In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, and a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.